Magic Spoon cereal has THE BEST graphics on their boxes, and they make such fun journals. This journal is 5" x 7", filled with high quality mixed media paper. It can be used for writing, drawing, painting, art journaling ... whatever your little heart desires. I've sewn it with a Coptic binding so it lays completely flat when open. Because my goal is to repurpose as much of our cereal and snack boxes as I can, the back of this journal is flipped up side down from the front to make the best use of the box. That's part of it's charm!